Click here to see the design format for business reply mail.
Business reply mail (BRM) requires postage to be paid by you (the sender) if your customer (the respondent) mails the reply back to you. BRM is appropriate when your customer needs a little extra inducement to reply -- in other words, the response or its timing is not assured. This type of reply mail is frequently used by direct marketers seeking orders, researchers pursuing questionnaire responses, or magazine publishers soliciting subscriptions.
The extra inducement is provided by the fact that your customer does not pay the return postage, does not have to supply a postcard or envelope, and does not need to put an address on the mailpiece.